About
Founded in the Netherlands, Multiply was built with creators in mind.
Over 200 million people create content online today, yet more than 88% earn little to nothing from it. Most spend years building their presence - posting, engaging, and growing an audience - without ever reaching meaningful income.
We believe that should change.
Multiply introduces a different model. Instead of relying on reach or virality, creators earn from real engagement. Brands, who already spend over $700B+ annually on advertising, fund rewards that users can unlock through participation.
Creators build communities, users engage, and brands reach them - not through passive ads, but through meaningful interaction.
It’s a simple shift: engagement becomes valuable, not just visible.
Multiply is building a system where more creators and their communities can benefit from the attention they generate.
The internet is global. Its earning power should be too.
Founder & CEO
Anchala Tomar is a second-time founder. Her work spans India, Ireland, and the Netherlands.
At 22, she built and scaled a lifestyle e-commerce venture delivering pan-India. After exiting, she worked with global companies including Expedia, Google, and Just Eat Takeaway.
An MSc graduate of Trinity College Dublin, she moved to the Netherlands for her role at Just Eat Takeaway - a move that ultimately laid the foundation for Multiply.
Her time at MIT Bootcamps and Stanford didn’t just offer frameworks - it moved Multiply from idea to product, from expansion to focused scale.
She designed and bootstrapped the product from scratch - from its iOS and Android launch to organic downloads to first revenue. It has been a step-by-step process.
Outside of building, she reads, photographs, and thinks deeply.
