About
Small things eventually multiply. Founded in 2024 in the Netherlands, Multiply began with an observation: one small action doesn't mean much alone. But when thousands of them happen one after the other, the impact multiplies.
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That is why we built Multiply → an income layer for content creators
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By turning global participation into earning power, we enable creators and communities convert small actions from their friends and fans into income; without waiting for virality or brand deals.
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The internet is global. Now its earning power is too.
Founder & CEO
Anchala Tomar is a second-time founder. Her work spans India, Ireland, and the Netherlands.
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At 22, she built and scaled a lifestyle e-commerce venture delivering pan-India. After exiting, she worked with global companies including Expedia, Google, and Just Eat Takeaway.
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An MSc graduate of Trinity College Dublin, she moved to the Netherlands for her role at Just Eat Takeaway - a move that ultimately laid the foundation for Multiply.
Her time at MIT Bootcamps and Stanford didn’t just offer frameworks - it moved Multiply from idea to product, from expansion to focused scale.​
She designed and bootstrapped the product from scratch - from its iOS and Android launch to organic downloads to first revenue. It has been a step-by-step process.
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Outside of building, she reads, photographs, and thinks deeply.
